Growing a UK ICT company and market breakthrough MLSV developed a marketing strategy and input sales resource. Within 1 year had achieve breakthrough business strategic both for client company and its global vendor partner.
Taking a UK software developer to market MLSV developed and managed the marketing proposition and routes to market for a UK software developer. This included positioning the product with a blue chip client in the defense industry, and providing sales and marketing effort and service support.
Revising routes to market for a tier-2 IBM business partner MLSV advised a UK tier-2 IBM business partner concerned that its consulting arm, despite high profitability, was not selling optimally and thus failing to achieve organic growth. MLSV conducted interviews and executive workshops, to generate a go-to-market blueprint, with new customer centric market segmentation.
Advising a management buy-in team Rolled out a go-to-market proposition and plan of campaign, approaching take-over targets and financiers on behalf of the management buy in team, and researching international markets.